As an ad agency, We are clear about one thing – our ads must sell products, not just win us accolades. As a full-suite advertising agency, TechMeThink caters to the target market, not to the grand jury of an award committee. We understand that brand advertising is not fine art but applied art. We use various tools, analytics, research and our experiences to create brands through advertising that will endure market fluctuations and stand the test of time.
Ads that win awards are not always ads that sell products. If pretty ads were selling products, companies that win advertising awards should also be winning sales awards, but that’s seldom the case. The fact is good brand advertising campaigns cannot be created or sustained in a vacuum.
We understand brand to create an advertising strategy and execution plan to ensure a sustainable brand with strong associations. If a smart, strategy works just as well, we’ll sell that as an idea, and thank you for trusting our judgment. We don’t chase “awareness” and “impressions.” As an advertising agency, we’ll pursue sales and revenue and hold ourselves accountable for performance on true metrics that make sense to you.